Having a look at the role of technology in the way we are taking in media nowadays.
Typically, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. However, in modern society, the advancement of mobile phones has led to a couple of major shifts in the way media is shared and provided. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to present video, text and audio content, mobile phones are the optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their material to prioritise smart device availability. At the moment, trends which are popular on social media are particularly prominent for media companies to follow. Particularly, short form video and global TV are acquiring traction for supplying appealing and accessible material for audiences around the globe.
In addition to the circulation and development of digital material, media consumption habits are also being heavily affected by technological improvements. The portability of smartphones has shifted the way that audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a rigorous schedule. Instead, these days, customers can watch, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has caused an improvement in material production as consumers are rapidly getting through programs and continuously looking for new things to enjoy.
Over the past few years, as society has come to be dependent on mobile phones, technology has become the focus of attention for many regions of industry. The increase of smart devices has fundamentally reshaped the media industry, resulting in new advancements in the way media is developed, dispersed and consumed. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio broadcasts. Nevertheless, more recently, the media landscape is demonstrating a perceptible shift towards mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smart device period has . in reality, pushed the media industry to transform its business designs and strategies, interrupting conventional outlets and opportunities for media access and consumption, with a series of new and creative digital media examples.